The main idea behind the success of the misleading ads is that the CTR of fake creatives is definitely higher along with the lower retention rate: users download the game, attracted by the catchy creative, and then delete it when the game doesn't meet their expectations. Despite the fact the majority of players hate fake ads (there's even a petition on ), this approach to advertising is surprisingly rewarding for some publishers. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Authorities like the ASA have a constant uphill battle to fight against fraudulent advertising.Playrix produced over 25k fake ads in a year - gonna be more?įake ads have been a real struggle for many mobile game players. The mobile gaming industry is no stranger to misleading advertising and outright fraud in its games.
Maybe a couple dozen levels in the thousands of levels of gameplay that most users will never see. While the levels in the ads are technically in the game, they make up a statistically negligible amount of the gameplay. “Because the ads were not representative of the games they were purported to feature, we concluded that they were misleading.” And you wouldn’t be alone as the UK Advertising Standards Authority has banned Playrix ads and ordered that they are not to be used again. You’re probably also aware that those advertisements do not represent the game at all, as they are match three games similar to Bejeweled or Candy Crush. They’ve become something of a meme in recent months as they rather humorously show a user pulling pins and failing spectacularly at what appears to be rather simple puzzles. If you’ve been on the internet recently or played mobile games you are likely familiar with the ads for games like HomeScapes and GardenScapes.
Those annoying puzzle ads you see on Facebook.
0 kommentar(er)
